# We Tried the New Class of High-Protein Snack Chips. There's 1 Clear Winner
The snack chip market has fractured into a battle for protein-conscious consumers. Doritos, Quest, and celebrity-backed brands now compete for shelf space with high-protein versions of familiar favorites.
Men's Health tested the newest entries across three categories. The results revealed stark differences in taste, texture, and nutritional payoff.
Quest chips have dominated the protein snack space for years, delivering 10 to 14 grams of protein per serving using whey protein isolate and fiber blends. The texture remains the industry benchmark. Their new line maintains that standard while expanding flavor options beyond the original lineup.
Doritos entered the category with significantly lower protein content, around 5 to 6 grams per serving, but prioritized taste parity with regular Doritos. The trade-off worked for some flavors but fell short in others. The chip stays closer to the original's crunch and seasoning profile than Quest's offerings do.
Celebrity brands add marketing muscle but less nutritional substance. Khloe Kardashian's entry delivered minimal protein while charging premium prices. The formula reads as brand leverage rather than product innovation.
The testing panel prioritized three metrics: protein delivery, taste accuracy compared to non-protein versions, and texture quality. Quest's core products scored highest across all three. Their formulation delivers protein without the chalky aftertaste that plagues many competitors. The crunch factor holds up to multiple servings.
Doritos' high-protein chips succeed for snackers who prioritize flavor replication over maximum protein. A 1-ounce serving provides modest protein alongside familiar taste. This works for casual consumption but fails to deliver for serious athletes seeking significant protein per snack.
The winner depends on priorities. Athletes