REI's annual Anniversary Sale launches May 15 with deep discounts on running gear from top brands including Brooks, On, and others. The sale targets runners at every level, from beginners building their first kit to experienced athletes seeking gear upgrades.
Running shoes dominate the offerings. Brooks, known for cushioning and stability features, appears prominently in the sale. On, which specializes in responsive cushioning through its CloudTec technology, also features discounted models. Both brands offer shoes tested by Runner's World editors for performance and durability across different foot strikes and training styles.
The sale extends beyond footwear. Apparel, watches, hydration packs, and recovery tools from established running brands compete for attention. This timing aligns with late spring training when runners prepare for summer races and build weekly mileage. Fresh gear can boost adherence to training plans, though research shows the actual performance gains come from consistent workouts rather than new equipment alone.
REI's curated selection means shoppers don't face endless options. The Anniversary Sale typically discounts items by 20 to 30 percent, though specific percentages vary by product. Previous years show popular items sell quickly, particularly well-reviewed shoes in common sizes.
Smart shoppers identify their specific needs before browsing. Runners training for distance events prioritize cushioned shoes and moisture-wicking shirts. Speedwork athletes may choose lighter, more responsive shoes. Trail runners need aggressive tread patterns and protective uppers.
The timing matters. Buying gear now allows runners to test products during training runs before committing to race week. Breaking in new shoes over 50 to 100 miles reveals fit issues early and prevents race day blisters.
REI members receive additional discounts on sale items, making membership worthwhile for regular runners. Non-members can join in-store or online before May 15 to access