# Ben Shelton's Lights Out Tennis Kit Merges Performance and Style at the US Open
Ben Shelton collaborated with Swiss athletic brand On to create the "Lights Out" collection for the US Open, delivering a kit engineered for both competitive tennis and streetwear credibility. The collection reflects a growing trend in professional sports where athletes take active design roles in their gear, balancing technical performance demands with cultural appeal.
The Lights Out kit prioritizes functionality for Shelton's aggressive game. Fast-moving tennis requires clothing that accommodates explosive movements, moisture management, and temperature regulation across long matches. On's design team worked with Shelton to ensure the collection supports powerful serves and quick court transitions. The fit allows unrestricted shoulder rotation during the serve motion, a critical element for Shelton's game given his 120+ mph serve speeds. Breathable fabric construction manages sweat during intense rallies, particularly important during the US Open's late-summer heat.
Beyond court performance, Shelton's involvement in design reflects broader athlete agency in sports fashion. Top players now shape their own visual identity rather than simply wearing what sponsors dictate. This collaborative approach builds authenticity. Athletes understand their own needs, movement patterns, and style preferences in ways traditional product designers might miss. Shelton's input likely influenced color schemes, silhouettes, and fabric choices that appeal to both tennis competitors and fashion-conscious consumers.
The "Lights Out" branding suggests aggressive aesthetics that align with Shelton's playing style. Dark colorways and bold designs signal intensity and focus. Off-court wearability extends the kit's value beyond tournament play, turning performance gear into lifestyle pieces. This dual-purpose approach drives broader consumer interest in professional sports apparel, as fans purchase items worn by their favorite athletes.
On's investment in Shelton reflects confidence in his trajectory as a tennis star. The American ranks among the fastest-rising players on the professional circuit. By creating signature collections early in an athlete's career, brands establish long-term partnerships and build fan loyalty before peak earning years arrive. Shelton's presence at the US Open, one of tennis's four Grand Slams, provides maximum visibility for the collaboration.
The collection strategy also positions On within competitive tennis apparel markets dominated by Nike, Adidas, and Uniqlo. Swiss-based On carved its reputation in running before expanding into multi-sport performance wear. Tennis partnerships with rising American stars represent strategic growth into a premium category where sponsors pay substantial fees for player endorsements and kit visibility during televised matches.
Shelton's design involvement signals his maturity as a professional athlete managing multiple revenue streams beyond tournament winnings. Prize money at the US Open reaches into the millions, but long-term wealth building depends on sponsorship contracts, appearance fees, and brand partnerships. Taking an active role in product design demonstrates the kind of business acumen that extends athlete careers beyond their prime playing years.
The Lights Out collection launches at a moment when American tennis continues seeking marquee personalities. Shelton's combination of charisma, aggressive playing style, and willingness to engage with brand partners positions him as a potential cornerstone athlete for On's continued expansion in tennis apparel and performance wear.